The latest data for October 2024 indicates a significant uptick in Ripon’s footfall

The latest data for October 2024 indicates a significant uptick in Ripon’s footfall, with an average weekly count reaching 128,043, marking a 35.8% increase compared to the year-to-date average for 2024. This surge suggests a positive response to local initiatives or events, reflecting a successful attraction of visitors during this period.

Average Daily Footfall Grows by 30.2% Year-Over-Year

Comparative analysis with October 2023 shows a substantial growth in average daily footfall, from 14,051 to 18,292. This 30.2% increase is essential for long-term strategic planning and justifies the ongoing efforts of the BID to enhance Ripon’s market appeal. The data also highlights a consistent year-over-year growth in average weekly footfall, which has risen by 30.1% from the previous year, underlining the effectiveness of strategies aimed at boosting Ripon’s attractiveness.

Regional Dynamics Shift as West Yorkshire’s Influence Grows

The regional catchment map data reveals a significant rise in visitor share from West Yorkshire, increasing from 3.5% to 9.0%. This change indicates a widening of Ripon’s appeal and suggests potential areas for targeted marketing and partnerships to further capitalise on this growing visitor base. Additionally, the catchment map data shows HG4 as the area with the highest visitor share, contributing 14.5% to the overall footfall, which is a key area for continued focus in community engagement and marketing strategies.

Access the report here