Ripon BID Named Finalist in National BID Awards 2026

Ripon BID is proud to announce its selection as a finalist in the prestigious National BID Awards 2026, recognised in the Tourist Initiative category for its outstanding contribution to destination marketing, visitor experience, and community engagement.

This national recognition celebrates Ripon BID’s transformative work in positioning Ripon as a must-visit cathedral city. Since its launch in 2021, Ripon BID has delivered a 29% increase in footfall compared to pre-BID levels, thanks to bold campaigns, signature events, and strategic partnerships.

Highlights of Ripon BID’s tourism achievements include:

  • 📈 Destination Marketing: The “Visit Ripon” brand, now No.1 on Google for “Events in Ripon,” has reached over 250,000 page views and secured national press coverage including features in The Daily Telegraph.
  • 🎭 Signature Events: Sponsorship of the Ripon Theatre Festival and seasonal trails have drawn thousands of visitors, boosting local business revenue and dwell time.
  • 🌸 Public Realm Enhancements: Over 450 floral displays, festoon lighting, and heritage signage have transformed the city centre into a photogenic, welcoming space.
  • 🚍 Improved Access: Free parking incentives and work towards coach-friendly accreditation have made Ripon more accessible to day-trippers and tour groups.
  • 🤝 Community Collaboration: Initiatives like the Visit Ripon Attractions Group and Totally Locally campaigns have strengthened local partnerships and increased shop footfall by up to 20%.

Lilla Bathurst, Manager of Ripon BID, commented:

“This recognition is a testament to the creativity, collaboration, and pride that define Ripon. We’ve shown that small cities can deliver big tourism impact—and we’re just getting started.”

The awards ceremony will take place on Monday, 9 February 2026 at the Leonardo Royal London City Hotel, bringing together the UK’s most innovative and impactful BIDs.

📣 Join the celebration online by using the hashtag #NationalBIDs and following the National BID Awards on Facebook, LinkedIn, and Instagram.

For more information, visit www.visitripon.co.uk or follow @visitripon and @riponbid on Facebook and @visitriponyorkshire on Instagram